Only several people could imagine that fate would play a trick on 3 absolutely different guys who would promote a worthwhile cause- with these words starts the introduction of "NE S.P.I!!!"- the team of North Kazakhstan State University taking part in the 4th Festival of Commercials among institutes of higher education “Express 2010”. The organizers of the festival traditionally held in Omsk were the public relations department of the Institute of Management and Economics (Omsk State University of Communication Lines) and the closed corporation “Tele2-Omsk”. Our team "NE S.P.I!!!" took two third places.

S.P.I. (means SLEEP) is the abbreviation made up from the first letters of the names of the team members- Semyon, Pavel, Ivan. They are the second-year students studying journalism at North Kazakhstan State University named after M. Kozybaev. Being among the top three is one more proof that their trio is the symbol of real friendship and creative zeal. The supervisor of the team is T.A. Rassuli, a senior teacher of the Russian language and literature department.

In the competition of social film advertisements the 1st place took the team of Omsk State University of Communication Lines. Their team is called “Vanya”. The 2nd place took the team "Not for sale" (Omsk State Pedagogical University). In the festival took part 19 teams. For a commercial advertisement one was to create a branding film advertisement about TELE2-Omsk on the following themes:“TELE2. Simply cheaper (price leadership)”, “TELE2. Cheap roaming in main resorts (service promotion)”, “TELE2 is spreading over the country (promotion of the regions of presence)”,“TELE2 is a socially responsible telecom provider”,

“I am a subscriber of TELE2!” The team "NE S.P.I!!!" chose the theme “TELE2. Simply cheaper”. It is obvious, because it is important for students as a socially vulnerable group to have a cheap telecom provider that does not hit in their pocket. As a result- the 3rd place. The 1st and the 2nd places took the teams “Mozgo F.A.Q.” and “Nancy” (Omsk State University of Communication Lines). The quality and the level of advertisements were estimated by an expert committee, including representatives of advertising agencies, partner organizations, Omsk mass media. The main criteria were the following ones: actuality of the problem, clearness and clarity of the message, correspondence of the form to the content of the advertisement, emotional expressiveness of the work, singularity, slogan meaning, retention in memory, advertisement recognition and actor's play.

Picture and sound were considered separately. That is why the guys not only showed their abilities, but also appreciated the mastery of their rivals. Boys brought presents, certificates and souvenirs from Omsk. And also – a good mood and a lot of new advertisement ideas.